New Privilege campaign targets safe drivers

Insurer focuses on customers with four+ years no claim discount
Privilege Insurance will step up its drive to attract motorists with four years or more no claims discount when a new marketing campaign launches on 5 March.

Around 75% of motorists - approximately 25 million - fall into the “four+ years no claims” category. Since its re-launch in August 2004, Privilege has successfully targeted these ‘safe drivers’ by guaranteeing to beat their renewal quotes. 

The new campaign, including another TV ad featuring Joanna Lumley, will further strengthen this positioning. This time Joanna takes to the fairways in search of ‘good drivers’, pointing out that “you don’t have to be posh to be privileged – all you need is 4+ years no claims discount”.

Privilege Insurance managing director Ian Parker comments:

“By designing our policies to meet the needs of safe drivers, Privilege rewards motorists who take care on the roads. Unlike some other insurers, we don’t target a particular age group or area – all you need is four or more claim-free years and we will guarantee to beat your renewal quote.”

Privilege is able to offer drivers with four years+ no claim discount competitive prices because they are less likely to be involved in an accident and make a claim.

Privilege’s new TV ad will air on various channels on Sunday 5 March.  A preview copy is available on request from 28 February (see contact details below).