Use of cookies

We're committed to protecting your privacy and we promise to treat it securely, fairly and lawfully.

When we collect any personal information through our website, we will be up front about how we will use it. We will make it clear why we collect the information and will explain what we intend to do with it.

When you visit our website, we use cookies and other similar technologies to collect information so that we can improve your experience. This allows us to:

  • Detect and prevent fraud
  • Remember your preferences
  • Let you navigate between pages efficiently
  • Make our websites work
  • Improve the efficiency of our website
  • Help us to arrange content to match your preferred interests more quickly
  • Collect statistical information to assist us and our partners to learn how customers use our and their products

With your permission we will also collect information about you and other information you may choose to include in the products you enquire about or buy from us to:

  • Help us answer your queries and carry out your instructions when you need us to
  • Verify you as a user and carry out other essential security checks
  • Remember how far you are in the form you are completing
  • Contact you if you are experiencing difficulties when you are trying to get a quotation with us
  • Contact you regarding our offers, products and services
  • Supply you with advertising that is more relevant to you when you are visiting ours or other websites that promote our products and services from brands or companies within Direct Line Group (retargeting cookies)
  • Track the effectiveness of our online marketing activity

You can amend your cookie preferences at any time but remember that preferences are managed separately on each device and browser you use to visit our website. You can also delete or refresh your cookie preferences by clearing your browser cache.

Cookies preferences

What are cookies and what other technologies will we use?

"Cookies" - A cookie is a small piece of information which is sent to your browser and stays on your computer or mobile device when you visit our website. Cookies do not damage your device they are merely used to 'remember' you when you visit again. Cookies alone cannot be used to identify you. A cookie will transport information about how you use our website to us. The cookie itself does not keep any of the data it collects.

Apart from cookies we also use local storage and tags to help us enhance your browsing experience.

"Local storage" - Like a cookie, local storage is stored locally on your machine; actually within your browser like cookies, history, saved pages, etc. Like cookies it contains 'name/value' pairs (i.e. postcode / 'BR1 1BY', surname / 'Smith') and a web page can only access data stored locally within its domain.

Unlike cookies the information collected by local storage is not sent to an internet server unless there is a specific reason for us to store the data collected (i.e. for analytics purposes).

"Tags" - A tag is a small piece of code which is placed on our website and collects data. This code would only collect data on our website. A tag will not be stored on your browser, however, it may use a cookie which could be placed on your browser.

How to refuse cookies and local storage in your browser

The use of cookies and local storage can be prevented by changing your internet browser settings. Different browsers have different procedures for disabling the use of cookies and local storage, so please refer to your browser vendor's website for details on how to do this.

You can disable advertising retargeting cookies here:

Further information on cookies and local storage

If you would like further information on cookies and local storage, please go to:

Further information about opting out of advertising retargeting can be found here: